Faculty of Social Sciences X UWI X Kingston

Digital artwork created for UWI’s Faculty of Social Sciences, brought from sketch to print.

Celebrating creativity and innovation in every detail.

Official UWI Faculty of Social Sciences mascot logo 2022, Kingston Jamaica, featuring a fierce orange tiger gripping a dark brown sign that reads ‘Faculty of Social Sciences.’ The bold tiger design symbolizes strength, academic pride, and unity acros
Half-body version of the UWI Faculty of Social Sciences Kingston Jamaica mascot, designed in 2022. The tiger mascot stands with arms folded confidently, symbolizing resilience, intelligence, and pride for the Faculty of Social Sciences.
Stylized black-and-orange version of the UWI Faculty of Social Sciences Kingston Jamaica mascot, emphasizing the tiger’s face and strong expression. Created in 2022, this design highlights the bold branding identity of the FSS department.
Playful UWI Faculty of Social Sciences mascot illustration from Kingston Jamaica 2022 campaign, showing the tiger holding an orange ball that reads ‘Roll With It.’ This version highlights student energy, motivation, and adaptability within the FSS co
Final mascot selection showcase for UWI Faculty of Social Sciences Kingston Jamaica 2022 tiger mascot, including digital mockups on mobile screens. The chosen design reflects strength, approachability, and the modern FSS identity.
UWI Faculty of Social Sciences Kingston Jamaica 2022 mascot illustration of a tiger character wearing a face mask and giving a thumbs up gesture. The tiger mascot is dressed in a white FSS t-shirt with backpack, symbolizing health awareness, resilien
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UWI Faculty of Social Sciences mascot Kingston Jamaica 2022 in a casual walking pose with a backpack and thumb raised. This friendly design emphasizes approachability, student life, and community belonging within the Faculty of Social Sciences.
Digital mockup of UWI Faculty of Social Sciences Kingston Jamaica 2022 tiger mascot across merchandise and branding assets. The mascot embodies academic pride, youthful spirit, and the identity of FSS students.
Persona and empathy map presentation for the UWI Faculty of Social Sciences Kingston Jamaica mascot design process, 2022. Includes target audience insights, goals, frustrations, and visual inspiration that shaped the tiger mascot.
First and second draft sketches of the UWI Faculty of Social Sciences Kingston Jamaica mascot, created in 2022. Early concept art shows tiger character development before final selection of the official FSS mascot.
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Project Five